How Availity Made $15 Million on One Video
Joy had a totally new product for insurance companies called RPM (Revenue Program Management) that would allow them to gather much-needed data from Doctor’s offices. She was the Director of Risk Adjustment for Availity, looking at a case of textbook market creation. She needed a simple way to show how this program actually worked so she could close deals. But no one in the space knew that this level of data translation was even possible. So Whiteboard Geeks came in to tell the story of Dr. Jon and how his patient information could be accessed and read in an easier way. Joy used the video everywhere; in emails, at in person meetings and on their website. The Result: people got it. They saw how this program would save them money and she closed $15million in new business.
In her own words:
“We were able to bring RPMto life a 3 minute video and I was able to sell 15 million dollars worth of business off that!”
“It helped me launch a new business line while reinforcing past lines of business. The character story made it clear to doctors and executives. We got some serious mileage out of this video.
When you have a big hairy problem, you need a drawing that can simplify it down. It’s worth spending the money on Whiteboard Geeks.”