Will This Style Work For Me?

Select your situation below to see if this style can work for you.

I want to explain a product, software, service or concept.

You can use whiteboard for this! In fact, it’s the most popular usage for whiteboard videos.

Our clients have used whiteboard videos to explain everything from financial services to social networks. In our humble (but biased) opinion, this is where whiteboard videos excel.

Here’s one example: Pearson education wanted to take a topic that can be downright boring (high school grammar) and spice it up.

We used a mix of slide-in effects and authentic artwork to grab the students’ attention.

Well, we don’t have any data on how engaging the videos were, but I can tell you this… Pearson came back to get more videos produced!

Want to know how much your video will cost? Click here to calculate your price now.

I want a TV commercial.

That’s a snap. We’ve produced plenty whiteboard TV commercials before.

In the past clients have needed commercials for everything from dental services to survival food packages to health care research.

The only tricky thing about TV is matching up with the networks standards. But never fear, we’ve done it in the past and are happy to do it for your project.

Want to know how much your video will cost? Click here to calculate your price now.

I want to explain a product, software, service or concept.

We not only have produced videos for conferences and tradeshows for others, we’ve used them ourselves.

In our experience these videos are terrific at busting past the boredom a lot of conference attendees experience.

You can use them at your booth for sales (we have) or in your presentation to deliver a stress-free scripted and coiffed message. (This was what one of our Fortune 500 clients did).

Want to know how much your video will cost? Click here to calculate your price now.

I want to use this video to get buy-in from corporate and internal decision makers on a new initiative, project or a hard to understand concept.

This style has been used to do that in the past.

Here’s an example: One Fortune 500 company used this style to pitch stakeholders on an expensive new technology initiative.

It worked so well that other divisions jumped on the band wagon and purchased similar videos. This company has now used 4 of our videos - for everything from pitching a tech projects to renewing their commitment to sustainability.

Want to know how much your video will cost? Click here to calculate your price now.

I want to market to teens and/or young adults.

Teens and young adults eat these videos up.

Here’s an example: one client, is in the process of launching a new social network, targeted straight at online music listeners. A big part of that audience falls in the teen/young adult category.

Since they wanted something engaging, we used clean, but space-age style graphics and kept the video fast paced to hold their attention.

We can do that for your video too.

Want to know how much your video will cost? Click here to calculate your price now.

I want to market to consumers over age 50, 60 or 70+.

You might be wondering if this style is too “kid-like” to work for a more mature audience. We wondered the same thing, but this style has been used on videos that got over 26 million views in the past.

Here’s an example:

One client has a target market of consumers over age 40, 50 or 60. The client had two videos, each over 45 minutes long selling a DVD set and practical kit.

We hoped for the best, but you never know how a video will perform until the market sees it.

All told, their videos were seen by over 26 million people. (NOTE: this did NOT go viral - they used advertising and the market liked the video and message).

Want to know how much your video will cost? Click here to calculate your price now.

I’m not sure this style is “professional” enough for my market. I want to market or explain trust-centric offers like financial advising, real estate, health or insurance.

We understand completely. The good news is, this style has been used by professionals in the past.

Here’s an example:

We created a video for a financial advisor wanted to help his prospects understand how his system was different than every other advisor.

To help him get over the trust barrier, we used a clean and polished style.

The natural drawing style also helped him give a more engaging feel than other financial advisors.

We’ve also helped dentists, healthcare experts and supplement vendors do the same.

Want to know how much your video will cost? Click here to calculate your price now.

I’m a non-profit. Does this style work?

Yes. It has worked for other non-profits.

Here’s an example:

One Catholic missionary group wanted to explain an often misunderstood sacrament, confession.

Since most people cringe at the word “church” let alone the word “confession” we weren’t sure how this would work for them.

To top it all off, they had zero dollars budgeted for advertising.

Fast-forward and the video has received 38,900 views on YouTube!

These videos can also be used for donor campaigns, “meet our team” videos or to explain how your organization works.

Want to know how much your video will cost? Click here to calculate your price now.

I want to sell to parents.

No problem. This style has been used to get parents’ attention in the past.

Here’s an example:

One dentist was launching a TV commercial and wanted to get parents and kids through the door in an entertaining way.

We used full color and fun images to get the kids involved, but kept the voiceover and quality crisp so the parents knew they could trust us.

Want to know how much your video will cost? Click here to calculate your price now.

Click here if you couldn’t find the situation you’re looking for.

If you don’t see the usage you’re looking for odds are, we simply forgot to put it on the list.

We produce hundreds of minutes of video each year and don’t instantly update this page.

But just to be on the safe side, give us a call at 804-381-5067 or click here to send us an email.

We want you to be happy with your video, not trick you into getting a video that won’t work for you.

The one time NEVER to use a whiteboard video

If you’re on a tight budget.

These videos are terrific for engagement, but I’d honestly tell you to spend your barely-getting-by budget elsewhere.

Here’s why:

These videos are downright expensive to produce.

If you’re on a shoestring budget, unfortunately you might run into shoestring contractors that are difficult to work with and may not get you the exact video you want.

WE'VE PRODUCED OVER 247 MINUTES OF VIDEO FOR CLIENTS LIKE:

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