Poly the Parrot and Big Engagement on Linkedin: INEOS Styrolution
Combining high volume posting and the unique character design of Poly the parrot led INEOS Styrolution to get 152% or 7.3x more engagement than manufacturing’s linkedin average. More eyes, more engagement!
The Problem:
Plastics like polystyrene haven’t always had the best PR, but INEOS Styrolution has many ways to recycle it and a long history of innovation to share! They needed to get that lesser-known information out to a wide audience.
The Goals:
- Awareness around the history of Polystyrene and the innovations that have been made
- Create intrigue and generate Inquiries leading back to INEOS Styrolution
“Globally, our colleagues have really enjoyed and embraced these videos.”
-April Ludwikowski, Marketing Communications Manager
The Story: Poly
The solution? Make it fun, make it memorable. Whiteboard Geeks worked with Cassie Bradley and April Ludwikowski to create 3 videos with the adorable Poly the parrot (who fast became the new unofficial mascot) and Dr. Molecular, created to tell the story.
- Video 1: Celebrating 90 years of Polystyrene!
- Video 2: Recycling 101 (2:18)
- Video 3: Polystyrene (1:58)
Data outcomes:
Over 2,000 total views across all 3 videos within only 1 month of posting! Including Youtube and Linkedin.
But the biggest success was engagement!
This video clip posted on the America’s LinkedIn page has 3.6% engagement, which is 152% higher than the manufacturing average of .49%! WOW! Go April and Cassie!
https://www.linkedin.com/feed/update/urn:li:activity:6892165275324624897/
The Results?
April even said they were using the videos in new hire training and recruiting!
The secret to success: create a fun character, tell a good story, educate and SPREAD THE WORD!
April and Cassie posted these videos everywhere, including the clips on LinkedIn. The secret is in creating a cadence.
And everyone loves Poly. That’s a huge win.
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