“Utilizing Events In a Go-To-Market Strategy” with Mark Kilens

Sarah sits with Mark Kilens, CMO of Airmeet. Mark and his team drive event engagement through a planned strategy to successfully cover all three chapters of an event: the before, during, and after. Sarah and Mark discuss how marketers must apply strategy as a fundamental approach in the field. Staying ahead, rethinking, and moving forward with evolution is crucial to achieving strategies that will make a difference!