DMM Episode 106 “Reaching an Incredibly Diverse Audience” with Lauren Abernethy, Braves Development Company
Abby talks with Lauren Abernethy
, Vice President of Marketing at the Braves Development Company. Lauren shares about how she and her team are working to reach their highly diverse target audience in different ways. She also talks about the unique challenges and rewards that come along with marketing to such a large audience and meeting their needs and wants.