DMM Episode 107 “Selling The Why : When You Stop Selling, They’ll Start Buying” with Benjamin Kitzinger
Sarah talks with Benjamin Kitzinger, Director of Marketing Design & Multimedia at Altium. Benjamin some of the unique aspects of Altium’s industry and shares some of the insights that he has realized during his time with the company. He talks about how his team’s video production and multimedia efforts support the company’s goals and reach their target audience effectively. This episode is a must listen for any marketer wanting to include more multimedia channels in their strategy!