“Navigating the Complexities of B2B and B2C Digital Marketing Strategies” with Jeffrey Jones

On this episode of Digital Marketing Master, Jeffrey Jones, Head of Digital Marketing at AXA XL, shares his insights on the importance of being a well-rounded marketer and the six dimensions crucial to developing oneself in the field. He also discusses the differences between B2B and B2C marketing strategies and the challenges marketers face in demonstrating the value of marketing and gaining trust and alignment across the team.