“A Fool with a Tool Is Always a Tool: Fixing the Marketing Process” with David Sim

Sarah interviews David Sim, Director of Marketing, Business Management and Operations at BMC software on this episode. In his role, he oversees all the marketing functions of managing the company’s sales pipeline and monetary spend for demand generation. David shares his insights into why the old “4 Ps” of marketing are outdated and why a new, flashy tool won’t do much without straightening out company processes first.