“Customer Centricity and Strategic Partnerships: Driving Innovation in Life Sciences” with Alexa Rice

On this episode of Digital Marketing Master, Sarah interviews Alexa Rice from ArisGlobal about their focus on bringing solutions to the life sciences industry through cloud-based software solutions. They discuss the challenges of creating a differentiated customer experience and the importance of understanding the strengths and weaknesses of the people around you. Alexa shares her biggest learnings on the power of listening to customers and leveraging strategic partnerships.