“Content Driving ROI: Making Sure The Juice Is Worth The Squeeze” with Dan Johnson

In this conversation, Sarah speaks with Daniel Johnson-Ederra, Director of Segment Marketing, Altice USA. Daniel’s role is to find and connect with new market segments, primarily Hispanic communities, who can benefit from quality, reliable Internet and mobile services. His insights in this episode teach digital marketers the importance of tailoring the message to the customer to reach new markets.