“Getting In The Field: Appreciating The True Customer Journey” with Gautier Caland

Sarah sits down with Gautier Caland, Senior Director of Marketing and Innovation at Group Indigo Canada. Despite being in the very traditional, “dinosaur” industry of parking services, Gautier walked us through some innovative digital marketing solutions. With the examples of introducing a parking app and making way for EVs, Gautier’s experience shows there is a lot of room for digital marketers to bring exciting changes to any industry.