“Building Trusted Networks and Unleashing the Power of Content Marketing in Education” with Kevin Briody

On this episode of Digital Marketing Master Podcast, Abby talks to Kevin Briody, CMO at Edmentum, about the company’s mission to support the US K-12 education market. Discover how Briody’s nonlinear career path has given him a unique perspective on marketing, which he applies to his role at Edmentum. Learn about Edmentum’s target audience, which includes students, teachers, and decision makers at the district level, and how they engage with them through content marketing and traditional marketing channels. Join us to gain insights on the importance of being an educator first and how technology should never replace the teacher’s role.