“Standing Out From Your Competitors: The Power Of Alignment” with Mark Gaydos

In this episode, Sarah interviews Mark Gaydos, Chief Marketing Officer of CalAmp. CalAmp provides software and hardware solutions to companies that want to protect their vital moving assets such as cargo and vehicles. In his role, he works closely with the sales team to ensure that marketing is serving them and helping them succeed. Here he shares insights on why alignment between departments is important and how to use your “20%” differently to beat competitors.