“Mastering B2B Payments: A Journey of Data-Driven Marketing and Innovation” with Tara DePaepe

On this episode of Digital Marketing Master, Tara DePaepe shares her journey from a PR major to a marketing expert. She talks about the importance of customer service and being data-driven in B2B marketing. Tara also discusses the challenges of marketing TreviPay’s complex B2B payment solutions and how they use technology to create a seamless payment process for their clients.