“Efficiency and Creativity: How AI is Revolutionizing Marketing Strategies” with Michael Letschin

In this episode, Michael Letschin talks about his role as Senior Director of Solutions Marketing at Commvault, and how it differs from traditional product marketing. He explains how his team creates messaging and content to address major issues faced by enterprises and how they work with the sales and partner teams to translate it. Michael also shares his thoughts on the human-AI partnership in marketing and how AI can help content creators.