DMM Episode 136: Frost Dragons, Snow Machines, and Supporting Sales: Marketing is Telling a Story with a Purpose

“Marketing is telling the story you want to tell, using emotion.”
Cameron talks with Skeet Black, Head of Sales at Beacon Occupational Health & Safety Services about how marketing should treat the sales team and vice versa. Using everything from snow machine wrap stories to the superbowl, Skeet shares examples of how to tell that story right as well as some crucial do’s and dont’s for sales (hint: don’t make your own fliers).