“B2B Software Marketing: Discipline, Consistency and Behavior Insights” with Mirko Mueller-Goolsbey

Abby interviews Mirko Mueller-Goolsbey, Brand Marketing Director at SAS, the largest private software company in the world. Mirko, a former Olympic athlete, tells Abby about his switch to marketing and his ongoing fascination with behavior insight. The two discuss multi-pronged marketing approaches in the B2B space, and the importance of discipline and consistency in sustaining a brand over time.