“Suppliers and Retailers: Building Relationships to Benefit the Brand” with Suki Maxwell

Sarah sits down with Suki Maxwell, Director of Marketing at Southern Glazer’s Wine & Spirits. SGWS is the largest beverage distributor for wines, spirits, beer, and CBD products in the US and Canada. Suki discusses building relationships with suppliers and retailers, leveraging tech to increase output, and the importance of thoughtful brand storytelling via ads.