“Zeroth Party Data” with Caroline Smith
Gabbie speaks with Caroline Smith, Senior Director and Creative Analytics Lead at Havas. Caroline talks about building a meaningful brand purpose for clients with a unique and authentic approach. She also emphasizes the importance of collecting and analyzing data to help brands establish a niche in the market that works and attracts consumers.
DMM Episode 162021-10-282021-10-28https://whiteboardgeeks.com/wp-content/uploads/2018/10/wbg.jpgWhiteboard Geekshttps://whiteboardgeeks.com/wp-content/uploads/2021/10/caroline-smith-thumbnail.png200px200px