“Ed Tech Marketing: Brand Messaging and Universal Values” with John Jorgenson

Abby interviews John Jorgenson, Chief Marketing Officer at Cambium Learning Group. John and Abby discuss the importance of thoughtful brand messaging, and Cambium’s focus on the Three Essential Elements to Education: Simplicity, Certainty, and Now. Cambium Learning Group owns a family of software and hardware brands serving students ranging from pre-kindergarten to adult.