“Navigating the Digital Landscape of Healthcare Marketing” with Alyssa Farrell
On this episode of Digital Marketing Master, Sarah interviews Alyssa Farrell from SAS, discussing the challenges of maintaining a market-leading position in healthcare and life sciences. Alyssa shares how SAS helps clients establish a trusted research data platform and turn data into insights. Her biggest ‘aha’ moment? Realizing digital content is king and collaboration is worth the time investment.