“Tech Innovations, Disaggregation, and Messaging Strategy” with Prayson Pate

Sarah interviews Prayson Pate, Senior Vice President, Solutions Marketing and CTO, Edge Cloud, at ADVA. ADVA is a technology company specialized in communications networks, ethernet, and fiber optics innovations. Prayson discusses the challenges of disaggregation, and how impressive product specs plus audience data are used in combination to craft effective brand messaging.