“The Journey of Scaling a Sales-Led Organization Using Data-Driven Marketing Strategies” with Michael Seymour

Join Abby and Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham, on this episode of Digital Marketing Master. They discuss the power of inbound marketing and finding a balance between autonomy and structure in a fast-growing organization. Seymour encourages those new to the marketing industry to persevere and gain experience before pursuing their dream job, and shares his aha moments in his career, including the need to sometimes rely on instinct over data.