“Collaboration, Data Analysis, and Content Creation: The Key to Successful ABM” with Brian Hansford

Abby interviews Brian Hansford, VP of Growth at LiveRamp, on this episode of Digital Marketing Master. Hansford shares his personal journey from inside sales to marketing and highlights the value of working with SDR teams. He also discusses the challenges of engaging customers earlier in their decision-making process and the importance of relevance and context in marketing.