“Fun vs. Cringey: How to create social media that students want to see” with Laurie Roberts of JWU

Laurie (O’Hara) Roberts talks with Cameron Robinson about what makes social media effective when marketing to high schoolers. The secret? Use students to create that content. Laurie even shares examples of campaigns that worked surprisingly well AND an example of what NOT TO DO when engaging students on Instagram and TikTok. Listen to the end to hear all the goodness!