DMM Episode 88: “Passion About Working With People : Marketing Family Fun” with Cynthia Cabrera

Sarah sits down with Cynthia Cabrera, Director of Marketing at America’s Incredible Pizza Company. Cynthia shares the unique challenges of marketing at a seasonal business with a defined “peak season” and “off season.” She specifically talks more about how to be productive with a limited budget and how to find the balance between what’s best for the company and what’s best for customers, noting that being flexible and adaptable is a must.