“Revolutionizing B2B Marketing: The Strategic Rise of ABM” with Jessie Wu
On this episode of Digital Marketing Master, Abby interviews Jessie Wu, Head of Account-Based Marketing at Autodesk Construction Solutions. Wu shares her personal journey in marketing and emphasizes the importance of account based marketing as a B2B strategy. She also discusses the challenges of scaling ABM programs in larger organizations and the need for cross-functional collaboration. Don’t miss this insightful conversation!