“From FM to Podcasting: The Power of Audio and Advertising Metrics” with Theresa Gage
On this episode of Digital Marketing Master, Abby interviews Theresa Gage, Senior VP for Sponsorship Marketing & Talent Relations at Cumulus-Westwood One. They discuss the challenges of staying ahead of the curve in podcasting and the evolution of media. They also explore the impact of COVID-19 on media consumption and the rise of podcasting and streaming platforms.