DMM Episode 99 “Innovation and Technology : Pillars of Digital Marketing” with Lynne Capozzi

Sarah sits down with Lynne Capozzi, Chief Marketing Officer at Acquia. Lynne talks about how important your brand is and why it’s worth investing in it. She also discusses getting your customers to talk to each other and initiatives to help customers spread your brand’s message. Lynne also shares advice for incoming marketers.