TMME Episode 102 “The Value of Product Marketing” with Jamie Friscino

Kurt sits down with Jamie Friscino, Director of Product Marketing at Definitive Healthcare. Jamie talks about why now, more than ever, is a great time to be in product marketing, despite ongoing supply chain challenges. He shares how his team is working to help shorten the sales cycle, keep conversations moving, and creating useful collateral to transform the negative market aspects into positives.