TMME Episode 109 “Utilizing Insights and Being Adaptable” with Kurt Hurley

Host Kurt Lefever sits down with Kurt Hurley who was most recently the Chief Marketing Officer at American Family Care. Kurt Hurley talks about the importance of utilizing insights to adapt your marketing to reach your target audience and being mindful of the regulations surrounding the healthcare industry. He also discusses communicating your messaging to patience in a way that is meaningful to them.