“Marketing in the Medical Field: Customer Engagement and Creative Strength” with Erin Powers

Kurt interviews Erin Powers, Vice President of Global Marketing and Product Strategy at BVI Medical. BVI Medical is a global manufacturer and distributor of surgical devices dedicated to ophthalmology. Erin discusses the importance of engaging with and deeply understanding customers, describing marketing as a “partnership at the end of the day”. She also stresses that folks with creative backgrounds can find opportunities to contribute in the medical sphere, degree or no degree.