“Hospital Marketing: Tapping Into Storytelling For Campaign Success” with Matt Koyak

Kurt interviews Matt Koyak, Director of Marketing at Regional One Health. Regional One Health is a Memphis-based hospital system providing a wide range of services and well known for its trauma care. Matt chats with Kurt about rebranding, the successful Specializing in Tomorrows campaign, and how storytelling is the key element to marketing in the medical field.