“Navigating the Changing Landscape of Healthcare Marketing” with Emma Areli Villalpando

On this episode of the podcast, Kurt interviews Emma Villalpando, the Latin America Marketing and Communications Head at Bio-Rad Laboratories, about the challenges of branding in the healthcare industry and the importance of connecting with customers on an emotional level. Emma shares her passion for helping people and the exciting opportunities of working with a specialized team in diagnostics and life science research. They also discuss the changing landscape of marketing in the virtual world and the need to connect with upcoming generations.