On this episode of Medical Marketing Executive, Riham El-Lakany, the SVP, Chief Marketing and Communications Officer at BJC HealthCare, shares her journey from financial services to healthcare. She emphasizes the importance of finding one’s passion and staying adaptable in building a successful career. El-Lakany also discusses BJC HealthCare’s promise of extraordinary care and their biggest opportunity to humanize the healthcare experience through simplification and demystification.