“Persona-Driven Marketing: The Key to Engaging Your Target Audience in Pharma” with Rosanna Oh

On this episode of Medical Marketing Executive, Kurt interviews Rosanna Oh, Associate Director of Portfolio Marketing at IQVIA. Rosanna shares her journey from being an editor to a marketer in the healthcare space, and discusses her passion for persona-driven marketing. She also talks about the challenges of marketing to sales ops teams and compliance officers, and the importance of building relationships with stakeholders.