In this episode of Medical Marketing Executive, Sandy Prietto, Senior Director and Head of Marketing at Endologix, discusses her role in managing the corporate brand and launching a new therapy later this year. She explains the importance of simplifying complex concepts and making them understandable for vascular surgeons, Endologix’s target audience. Sandy also shares her early career experience working with surgeons and the importance of establishing relationships with key opinion leaders to better serve the target audience.