“Pharmaceutical Marketing: Breaking Secrets, Navigating Pandemics, and Revolutionizing Growth” with Victoria McMullen

On this episode of Medical Marketing Executive, Victoria McMullen, VP of Global Marketing at Certara, shares her insights on the pharmaceutical industry. McMullen discusses the challenges of maintaining brand identity while expanding the company’s offerings, and the importance of recognition for marketing campaigns and events. She also advises those looking to enter the industry to focus on networking and making personal connections through tools like LinkedIn and industry events.