“The Power of Virtual Reality in Pain Management: Building Trust and Changing Perceptions” with Brenda Spivack

On this episode of Medical Marketing Executive, Brenda Spivack, VP of Brand Marketing at AppliedVR, shares her unconventional career path and discusses the development of their innovative product, RelieVRx, which disrupts the signal of the brain and body to change the neuro pathways of the brain, helping people with chronic lower back pain. She also talks about their strategic approach to building trust and engagement with their audience.