“Empathy and Education: The Keys to Successful Senior Living Marketing” with Perry Slater

Join us on this episode as we explore the challenges of reaching families in the senior living industry. Perry Slater, Director of Sales Marketing at Sodalis Senior Living, shares his insights on the importance of providing families with accurate information and involving seniors in the decision-making process. He also discusses the role of marketing in building trust and creating a positive environment for seniors, and speaks about how they engage with their target audience through referral agencies, community partnerships, and outreach.